Driving down the 605 freeway to work today, what wondrous sight should greet my none-too-thrilled-to-be-office-bound-on-such-a-gorgeous-day eyes but this stupendous new billboard! What a lovely Valentine for the fans! Okay, so I actually telecommute three days a week so this billboard could have been up since last Wednesday night and I would have been none the wiser. But I saw it for the first time today, so I’m going with ‘lovely Valentine.’ Besides, this billboard is so much less ephemeral than roses, doesn’t require one to make reservations or deal with crowds and won’t take up valuable bed real estate unlike a teddy bear or other stuffed animal. It’s perfect! 😉
There are several of these billboards along my commute, a small series of them apparently, because another one a little further down the way had the same design but said “Now Playing” with the Angels logo for the A again. Passing the first one made me giddy with the reminder of the approaching baseball season. Passing the second one made me smile a little wider still. Passing the third one made me swell with pride over my team…and then frown a little as I started to question the whole ad campaign. Are we really only advertising Albert Pujols this season? Seriously?
Not that I’m complaining about featuring Pujols on billboards. I mean, he’s only the best or one of the best, depending on who you talk to, player in the game. And it’s not like he designed the ad campaign, or even requested such treatment. It’s just…well…we have other players too. Other wonderful players who are either already stars in their own right or on their way to becoming so. Guys who kept the team in contention last season right up until the end even though they ultimately fell short of the mark. You know, Jered Weaver. Dan Haren. Mr. Ervin “No hitter – I finally got that Cleveland beast off my back” Santana. Torii Hunter. And, heck, after last season Mark Trumbo. I’d like to see some of these guys on billboards too.
Of course, this is hardly unique to the Angels. Most teams who land a big free agency signing do the same thing. The whole Dodgers Mannywood campaign comes most immediately to my mind, perhaps because those billboards were in the same places on my commute as these new Angels billboards not so very long ago. And I am sure you all could provide me with quite an array of additional examples. But the fact that this is a common, traditional ad campaign style doesn’t make it a good one, in my opinion. To me the real story here isn’t just that Albert Pujols is an Angel now. For all that he is amazing, Pujols couldn’t be a baseball team of one if the rest of the team was ineffective. No, the real story is that Albert Pujols is donning an Angels uniform alongside our existing players, that he has the potential to take an already good team to the next level.
I would prefer to see several different individual player billboards – half of them Albert by all means, but the other half featuring a handful of others. Then, as you actually hit Anaheim, I would like to see a billboard or two with all of the featured players on it together. I think that billboard campaign would tell a more powerful story. …Then again, what do I know about copy, design and marketing? Oh, yeah. Never mind. 😉
It’s about 226 miles to Cambria, we’ve got a full tank of gas, a hot thermos of coffee, it’s dark (and so late it’s nearly early) and we’re not wearing our sunglasses. Hit it.
We’re heading up the coast to meet old college friends for a long weekend in Cambria and Paso Robles – oh yes, there will be wine! …and local micro breweries and gourmet food and live jazz and…yeah, it’s that kind of place. Having finished my half of the driving duties up through Gaviota Pass I am free to blog about baseball for the rest of the ride so long as I keep my husband awake and entertained sharing news articles and your blogs.
The only problem? Ugh! After the news and rumors today I don’t want to blog about baseball. Manny!?! Yes, I know the rumors have been linking his name with the Angels off and on all offseason but now they’re starting to sound serious. I do not want Manny Ramirez on the Angels. I don’t care if he does hit a ton every third season or so. I like baseball players, not drama queens. Let Manny be a diva…er…I mean Manny anywhere else. The thought of Manny in an Angels uniform is enough to make that optimism I was starting to feel dry up again for a while. If they really want to sign an aging DH with no real ability to play the outfield anymore, sign Vladdy please. Professional, clubhouse leader, not a diva bone in his body, swing at anything and hit it more often than anyone rationally should be able to Vladdy.
So enough thinking about baseball for one evening if the rumors only annoy me, right? Okay, then music it is. I just noticed that there is a profound lack of Journey on the radio stations in SLO county this evening. Now anywhere else in the country this would be business as usual. But this year, from the Northern most tip of Santa Barbara up through Paso Robles (and I would assume all the way up the coast to San Francisco) the amount of Journey on the radio stations increased exponentially with the Giants fortunes as the season progressed. The last time we were up here, during the playoffs, Don’t Stop Believin’, Lights and the like were like Law and Order reruns on basic cable – at any given moment, they were playing on at least one station. Not so tonight. This is almost eerie. Can it be they’ve finally tired of it? …Yeah, back to baseball and still annoyed thinking about the Manny rumors. This isn’t working.
Let’s try this again. This is an absolutely gorgeous drive, even late at night. Ocean, forest, orchards, vineyards, plenty of reminders that California is a huge state with far more farms and open spaces than city even still…though that is changing slowly but surely. The cities stretch just a little bit further every year. Driving up here late after work is great because then you don’t eat up four hours of your day off getting to the vacation. The only drawback? Bring your own coffee because, seriously, trying to find decent coffee in Santa Maria or thereabouts after one in the morning is kind of like Mariano Rivera blowing a save. It’s technically possible. You’ve heard of it happening before. It may even have happened once or twice while you were watching. But just how often does it happen really? Yeah, I have a one track mind this evening and this is a lost cause. Okay that’s it. I’m putting this post away and thinking about friends and wine for the rest of the evening…er…morning.
And, of course, what song came on the radio right as I was about to put down the Blackberry? Yep, you guessed it. Uprising by Muse. Haunted I tell you. Well at least it isn’t Don’t Stop Believin’ because even if Giants fans aren’t tired of it, I am. 😉
Have a nice weekend everyone!